Founding UK Editor-in-Chief of WIRED and author of the bestselling book Non-Bullshit Innovation
Between Keynotes and discussion panels
+40
Speakers
January 15, 2027
Caldas da Rainha
BOOST 2027
BeYOND TRUST:
REGENERATION
Participate
January 15, 2027
2027 Edition · Beyond Trust: Regeneration
Over its last editions, BOOST has been about trust: in destinations, in professionals and in the people who make tourism happen. Now it’s time to take the next step: harnessing and capitalising on the sector’s innovation to ensure tourism leaves a positive mark on the territories, communities and ecosystems that sustain it.
The fifth edition of BOOST will ask the right questions and show real proof of how we can make this shift.
One day, four acts for innovation and upskilling in the sector
International voices here to challenge everything we think we know about what makes a destination successful. Real, never-before-seen data you’ll only find here. Startups redesigning the sector, live. Culture, art and the right conversations with the right people.
And, to close, something we’ve never done before: the Regeneration Charter. A unique moment, built from contributions gathered in real time and signed by everyone, as a collective commitment to concrete action for a more regenerative tourism.
The Centre as a destination
In 2027, BOOST leaves the big cities behind and goes out to meet the territory, because to talk about regeneration, you have to be where it happens. With the support of Turismo Centro de Portugal and the Municipality of Caldas da Rainha, we are proud to announce that BOOST 2027 will take place at the Caldas da Rainha Cultural and Congress Centre.
This is how the 2026 edition was
Os temas que marcam agenda dos profissionais de Turismo
Storytelling
Liderança
Artificial intelligence
Consumer insights
Inovação & Criatividade
Cyber segurança
Data Analytics
Sustentabilidade
Marketing Digital
Território
Ativos imateriais
President of ENIT SpA, the Italian Tourism Board
Alessandra Priante
Futurist, Director of Tech Futures & Innovation at the Copenhagen Institute for Futures Studies, Co-lead do CIFS Horizon 3 AI Lab
Bugge Holm Hansen
Founder & Editor FutureTravel
Ana Metz
Senior Innovation Consultant at Beta-i
Ana Saraiva
President of the Tourism Region of Algarve and ATA – Algarve Tourism Association
André Miguel dos Santos Varges Gomes
Industry Manager, Travel at Google
António Correia Neves
Director of MACAM
Adelaide Ginga
Singer
Bia Caboz
President of Turismo de Portugal
Carlos Abade
Director of the Lisbon Urban Management and Intelligence Center of the Lisbon City Council
Célia Aguiar
Managing Director Spain & Portugal and Director for Customer Success in Southern Europe
David Vidal
Head of Sustainability at Highgate Portugal
Francisco HC Santos
Professor at ISEG and President of CESA
Eduardo Moraes Sarmento
CEO and Chairman of Algarve International Circuit
Jaime Costa
Account Director HBX Group
João Gomes
Head of Retail | B2B New Business | NOS
João Vasconcelos Marques
ANA|VINCI Airports, CCO.
Karen Strougo
Cultural Producer, Curator and Manager – Brazil | Portugal
Lu Araújo
Advisor to the Board of Directors, Fundação Centro Cultural de Belém
Madalena Reis
Associação Ad Gentes
Mário Linhares
Country Manager Bolt Rides Portugal
Mário de Morais
Executive Director Startup Portugal
Miguel Aguiar
Secretary of State for Tourism, Commerce and Services
Pedro Machado
Diretora Executiva da Universidade de Lisboa
Rita Tomé Rocha
Executive Director of NEST – Tourism Innovation Center Portugal
Roberto Antunes
Senior Director for Strategy & Knowledge Management at Turismo de Portugal
Sérgio Guerreiro
Partner Making Communication & Experiences Powerhouse
Tânia Makiese Areias
President at Cazambujal
Vítor Monteiro
CEiiA - Director of the Smart & Sustainable Living Unit
Vladimiro Feliz
Engineer and founder of inlea
Xavier Simó
To innovate, empower, enhance, and accelerate with:
- Industry leaders
- International keynotes
- Territorial transformation cases
- Thematically integrated panels
- Studies and reports on source markets
- Technological cases
- Startups




























































